On October 15, international renowned cowboy leisure brand Jake Jones (JACK & JONES) washes the valuable net with the Asian most large network retail merchant circle to form the strategy partner, today, Jake Jones will be washing the valuable net respective enterprise to retail the platform - - to wash the valuable commercial city to open its Chinese only on-line flagship shop. From now on, will take the Jake Jones's parent company, the damask silk sends fashionable clothing (Bestseller) to continue to wash the valuable commercial city to promote ONLY, VERO MODA, SELECTED and so on it to serve under somebody's banner many well-known brands.
Some investigation discovery, the clothing has been on-line retail sales selling well, in 2009 only in the first half of the year washes the valuable net clothing volume of trade to approach 10,000,000,000. Had the close 60% net to buy the consumer on-line to purchase the clothing in 2008, the Chinese net has bought the consumer 2008 year, in on-line purchase clothing's average outlay has amounted to above thousand Yuan. But in fact, the entire apparel industry present is facing the pressure at present, the retail sales speed-up slides, the production cost enhances, the brand network sells turns into reduces the pressure for the apparel industry,（Related Articlesreal baby dolls The clothing has custom made the e）, the subversion tradition sells the field pattern reforming to by it road.
Before this, the Japanese famous clothing brand superior clothes storehouse in washes the valuable commercial city to open a shop, previous 11 day of volumes of business and the passenger capacity are equal to under the Chinese line sum of all entity shop, but the latter is the superior clothes storehouse enters a Chinese 9 year accumulation the achievement. But Li Ning washes the sales champion which the valuable commercial city official shop becomes in Li Ning nation all shops. Washes the valuable data to demonstrate that Jake Jones serial products is washing valuable net's a half year volume of trade to amount to 370,000,000 Yuan this year, is situated head of all clothing brand. The so great volume of trade, attracted has opened the damask silk which by the line under the shop goods were famous to send fashionable clothing opening crazily to wash gate of the valuable electronic commerce.
Takes the mounting to buy ultimately
Demonstrated from the national labor letter department most recent data, in the first half of this year, the financial crisis affected resident's traditional expense as before, the nation key large-scale Retail business clothing class retail commodity turnover growth is sliding to 10.61% compared to 2008, the clothing class realization of goods speed-up presented obvious postponing compared to the same period. What corresponds, the traditional clothing profession's operation cost stays at a high level. Jake Jones who supports the wired next 1000 shops in the nation faces such question similarly. Under this kind of background, after the clothing enterprise tries the network of rivers and lakes goods, the marketing proportion's explosive growth starts to let many Traditional enterprises at present one bright.
The Chinese clothing forum's earlier period investigation showed that while the tradition consumer market suffers the impact, the clothing network sales result actually violently rises. In the first half of this year, only washed valuable net average each minute to sell 473 clothes, on October 9 washes has 626,000,000 volumes of trade valuable, the female attire becomes by the close 60,000,000 date volume of trade has sold the champion.
It is reported that the close 60% on-line shopping consumer has on-line purchase clothing's experience, the clothing washes one of valuable net sales volume biggest categories. Washes the valuable net chief finance officer concurrently to wash valuable commercial city person in charge Zhang Yong to point out that the traditional apparel industry and Internet's union is ultimately, this damask silk sends the fashionable clothing with to wash the valuable net's strategic cooperation, indicated that more and more international enterprises already realized the electronic commerce in the Chinese market importance. Similarly, also even more explained that the well-known brand product net will sell also becomes in the future one of electronic commerce tendencies.
Airui consults senior analyst Zhang Yan to believe evenly that the net buys has become the mainstream crowd the mainstream expense way, also becomes the main channel which naturally the drawing domestic demand market expends. Showed according to Chinese Academy of Social Sciences's report that washed the valuable net to contribute 15 percentage points in the first half of this year for the domestic demand market growth.
Example superior clothes storehouse
on April 16, 2009, the superior clothes storehouse was washing the valuable commercial city flagship shop to be open for business officially, is open for business achieved the nearly 3000 transactions at the same day, realized more than 30 ten thousand Yuan volumes of trade. Makes something a matter of political line short ten days to flush by the astonishing sales speed to washes the valuable commercial city men's clothing, female attire single shop sales volume first. The superior clothes storehouse enters China painstakingly plans 9 years later, finally is washing valuable on-line has found the breakthrough. But it through washes the valuable commercial city flagship shop the data monitoring to demonstrate: Some 2/3 sales from the area which has not opened a shop in the superior clothes storehouse.
As Jake Jones of a superior clothes storehouse in China competitors, this time provided for the match has washed the valuable model. The superior clothes storehouse washes the valuable commercial city flagship shop to start doing business previous 11 days, has 430,baby doll,000 people to patronize, i.e. has 40,000 people to wash on every day equally the treasure to stroll the superior clothes storehouse, quite Yu Youyi storehouse in Chinese All Entity Shop daily passenger capacity sum total.
What may foresee, Jake Jones will wash in the valuable commercial city to open a shop the might to be bigger. Already continuously 2 years became the Chinese net from Denmark's leisure clothing brand Jake Jones to buy in the market most to receive welcome the brand, but its serial products in washes 370,000,000 Yuan which valuable net's a half year sales volume achieves sets a record, relative in 2008 grows 330%. compared to the same period moreover, is different with the superior clothes storehouse, Jake Jones supports the wired under shop in China to surpass 1000, already seeped to majority of two, the third-level city, by in China's popularization, Jake Jones is higher than the superior clothes storehouse far.
The damask silk sends Chinese General Manager Dan to fly (DanFriis) to tell reporter, the development electronic commerce is the damask silk sends the fashionable clothing continuously in the ponder question, in China, on washed the valuable shopping was not only already one kind of new expense form, more already became the domestic mainstream crowd one life style, Jake Jones washes the valuable net hand in hand, hoped that both sides could better form the sympathetic chord, helped Jake Jones to find the goal expense group accurate.
Washes the valuable commercial city subversion tradition to sell the field
And will wash the valuable net including clothing's big brand to become the most perfect combination inevitably. Washes the valuable net while saved middle channel business cost for the business, lets at the same time the business face the counted by the 100 million passenger capacity. Under the new electronic commerce environment,baby doll, the new prop is the flexibility production, the personalized marketing, the socialized physical distribution, from this forms the business model which has custom-made massively, is turns the demand actuation to the factory most direct change from the original supplies actuation. Alibaba initiates the troops cloud when refers to washes the treasure once indicated that more importantly must take the consumer as the center, take the consumer as the guidance, carries on has custom-made the production, starts the new marketing rapidly. Take Jake Jones as the example, in the earlier period, Jake Jones washes under the valuable shop and the line the shop, although will insist with, simultaneously and same price principle, but will promote sales and in the marketing method political line compared to the line under diverser. At the same time, for a better service network buys the crowd, later period will not remove according to the network shopping characteristic and the crowd characteristic, will provide the special variation the fashion design and the production.
From washes the valuable net in 2009 the data to demonstrate in the first half of the year that washes valuable net a half year net to buy the total amount to achieve 80,900,000,000, registers the member several 145,000,000. to introduce according to Zhang Yong, at present, washed in the valuable commercial city already to present 50 months to sell 1,000,000 Yuan shops, according to washed the treasure to be newest a half year statistical data to report indicated that now washed the valuable commercial city month volume of trade is the end of last year's 3 times. This speed not only far is higher than under the line the tradition to sell the field sale to grow, is also higher than washes the valuable transaction the average rate of growth. In the second half of last year, washed the valuable net also specially to propose that washed the valuable strategy, the goal is greatly helps the enterprise to carry on the network retail sales, provided electronic commerce for them to the complete set technology,baby doll, the payment, the physical distribution and the marketing support, and gained in the experience in more than a half year of operating process, raised the efficiency.
The damask silk sends the Chinese aspect also to express that at present will wash Jake Jones the valuable commercial city shop to do first, the independent exterior net shop and so on must look at the later development. Sends as for the damask silk serves under somebody's banner other brands to enter washes the valuable time spot, they indicated that other independent brand later network shop, also will have the independent team to come the operation.
We saw that each one elephant level's brand clothing manufacturer enters and is stationed in washes the treasure, although was late compared to the ant brave soldiers. But the elephant not can only in wash on the treasure to dance, moreover the figure is more flexible than the ant.
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